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Get To Know Jo

Entrepreneur. Advocate.

Community Builder. Jolene’s Law.

As one of the Midwest’s leading voices for protecting children and advocating for survivors of child abuse and sexual assault, Jolene Loetscher has put purpose to the pain of her childhood.


Jolene started her career as an award-winning television reporter. But in sharing her own story, she learned the power of public policy to change lives. She’s worked to repeal the statute of limitations on rape in South Dakota and is the namesake for Jolene’s Law, which has created the Center for the Prevention of Child Maltreatment and guides South Dakota's plan to end child abuse by 2026.

As an entrepreneur, Jolene is CEO of the region's most honored content agency, Mud Mile Communications and its newest division, Adrenaline Sports Marketing.


Jolene graduated top of her class from Northwestern University and received her MBA in Global Executive Leadership from the University of Nebraska.


She is a Presidential Leadership Scholar, an active alumna of the Coca-Cola Scholars Foundation and recently named to the Civil Society Fellowship, a partnership of ADL and the Aspen Institute.

Jolene lives in Sioux Falls, South Dakota with her husband, Nate Burdine, their daughter, Liberty, and pug, Mayhem Awesome.

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Jolene Loetscher Presidential Leadership

Let's Go Jo!

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